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Psychology of Color

Learn about the psychological implications of basic colors in U.S. culture. Take a look at some of these examples, and see if your favorite colors fit your image. For a complete list, download the PDF files below to keep as a handy reference. For psychological implications of basic colors outside of the U.S., see our international color guide.
Color Associations by Association
Color Associations by Color

Elegant Colors

Up market. High Style. Expensive. Snob-value. Quality.
gold, silver, copper, metallics, black, chocolate, gray, maroon, navy blue

Masculine Colors

Anything used minimally with restraint. The Royal Enclouse at Ascot.
black, silver, gray, purple, burgundy, old-leather brown, dark racing green

Feminine Colors

Gentle pastels. Misty. Sentimental. Caring. Loving. Spring-like.
pale blues, pale pinks, yellows, pale grays, flesh colors

Fresh, Clean, Healthy Colors

Cool water. Dewy lawns. The scent of lime and lemon.
daffodil yellow, bright blue, bright greens of all kinds

Natural Colors

Security. Dependability. Food that Grandmother used to make.
browns, oranges, quiet greens, reds, golds, all earth colors

Examples from Color Emotions

Red: Hot, Passionate, Bloody, Horrifying, Burning, Fire, Sunset, Revolutionary, Dangerous, Active, Aggressive, Vigorous, Impulsive, Crude, Bankrupt, Stop!

Yellow: Energetic, Bright, Optimistic, Cheerful, Sunny, Active, Stimulating, Noticeable, Memorable, Intellectual, Cowardly, Imaginative, Idealistic, Caution!

Green: Natural, Fertile, Restful, Calm, Refreshing, Financial, Prosperous, Growing, Youthful, Abundant, Healthy, Envious, Diseased, Decaying, Go!

Blue: Serene, Calm, Loyal, Clear, Cool, Peaceful, Tranquil, Excellent, Just, Watery, Hygienic, Distant, Conservative, Deliberate, Spiritual, Relaxing, First Prize